In the early 1900s visits to the private dressmaker were de rigueur for the upper 
classes of society. Within the elite circles, a proper lady was not only clothed
in the latest styles from Paris or New York, but adorned in the finest silks and
brocades, crystal trims, exotic feathers, gold thread work and even decadent
swaths of ermine and mink. Extravagant ballgowns, bridal dresses and wraps
created by private dressmakers and couturiers were shrouded in secrecy so as
to keep their exclusive designs in hiding until debut by the wealthy patron. 
 
Every season the fashion salon’s sewing room became a palace of creative
madness. Female patrons were consulted and fitted in the latest silhouettes for
grand entrances at the opera, theatre and society balls. Visits and regular fittings
were more than functional -- they were social outings and became dens of
gossip. The salon was a place of great personal service and attention: a place
where customers received the finest garments, the latest styles and superior
attention to detail and pampering.